PPC Advertising Services India — Google Ads Management
MDIT Services provides PPC (Pay-Per-Click) advertising and Google Ads management across India. We design, launch, and continuously optimise Search, Display, Shopping, and Performance Max campaigns that deliver qualified leads at a measurable cost per acquisition — with full transparency into where every rupee of ad spend goes.
Our PPC and Google Ads Services
Google Search Ads
Search ads target buyers at the moment they search for your product or service. We research your most valuable keywords, write compelling ad copy (3-5 variants per ad group), set up precise match types, build negative keyword lists to eliminate wasted spend, and configure conversion tracking with Google Analytics 4 integration so every lead is attributed to the right ad and keyword.
Google Display Ads
Display ads reach your audience across 35 million+ websites in the Google Display Network. We set up audience targeting (in-market, custom intent, remarketing), design or source compelling banner creatives in all required sizes, and optimise placements to eliminate irrelevant traffic sources. Display is particularly effective for retargeting website visitors who did not convert.
Google Shopping Ads
For e-commerce businesses, Google Shopping Ads (Product Listing Ads) display your products directly in Google search results with image, price, and ratings. We manage your Google Merchant Center, optimise product feeds, set up Smart Shopping and Performance Max campaigns, and segment products by margin and performance for bid optimisation.
YouTube Ads
YouTube is the second-largest search engine in the world. We create and manage TrueView (skippable) and non-skippable pre-roll ads, Bumper ads (6 seconds), and YouTube Shorts ads. Campaigns are targeted by audience interest, search keywords, YouTube channel placements, and remarketing lists.
Meta Ads (Facebook and Instagram)
We manage lead generation, conversion, traffic, and brand awareness campaigns on Facebook and Instagram — with full creative management (ad copywriting, image/video creative briefing), audience build-out (lookalike, custom, interest, and behaviour targeting), and ongoing A/B testing of audiences, creatives, and offers.
LinkedIn Ads
For B2B companies, LinkedIn Ads offer unmatched targeting precision: job title, seniority, company size, industry, and skills. We manage Sponsored Content, Message Ads (InMail), and Lead Gen Forms for enterprise sales, SaaS, professional services, and recruitment campaigns.
PPC Pricing and Management Fees
| Package | Ad Spend Range | Management Fee | Platforms |
|---|---|---|---|
| Starter | ₹15,000 – ₹50,000/month | ₹10,000 – ₹15,000/month | 1 platform (Google or Meta) |
| Growth | ₹50,000 – ₹2,00,000/month | ₹20,000 – ₹35,000/month | 2-3 platforms |
| Enterprise | ₹2,00,000+/month | 10-15% of ad spend | All platforms + full creative team |
Management fees are charged separately from ad spend. Ad spend goes directly to Google/Meta — MDIT never marks up ad spend.
Our PPC Management Process
- Week 1 — Account audit (if existing), keyword research, competitor analysis, campaign architecture design, conversion tracking setup
- Week 2 — Campaign build, ad copywriting (3-5 variants), audience setup, bid strategy configuration, launch
- Weeks 3-4 — Performance monitoring daily, pause underperforming keywords/creatives, identify quick wins
- Monthly — Performance report with ROAS/CPL/CPA analysis, budget reallocation recommendations, creative refresh, negative keyword expansion
PPC Advertising in Indian Cities
We run PPC campaigns targeting specific Indian cities and regions. City-specific targeting is essential for local service businesses — a dental clinic in Pune does not want to pay for clicks from Kolkata. We set up location targeting at city, state, and pin code level. We manage Google Ads campaigns for businesses in Pune, Mumbai, Delhi NCR, Bangalore, Hyderabad, Chennai, Ahmedabad, and all major Indian metros.
Frequently Asked Questions — PPC Advertising India
What is the minimum budget for Google Ads in India?
There is no mandatory minimum for Google Ads, but we recommend a minimum daily budget of ₹500-₹1,000/day (₹15,000-₹30,000/month) for meaningful data and learning. Very small budgets limit Google’s machine learning capabilities and produce unreliable performance data. For competitive keywords in metros like Delhi, Mumbai, or Bangalore, budgets of ₹50,000-₹2,00,000/month are typical for professional services and B2B companies.
How long before PPC campaigns start generating leads?
Unlike SEO, PPC can generate leads from Day 1 — as soon as your ads are approved and live. However, the first 4-6 weeks are the “learning phase” where Google’s algorithm optimises delivery. Expect the first month to be higher CPL than subsequent months as the campaign learns. Meaningful optimisation results typically visible after 30-60 days of running.
What is the difference between PPC management and ad spend?
Ad spend is the money paid directly to Google or Meta to show your ads — this goes 100% to the platform. PPC management fees are what you pay MDIT Services for strategy, campaign setup, ongoing optimisation, reporting, and creative management. MDIT charges management fees separately and never marks up ad spend — you can verify your spend directly in your Google Ads account at any time.
Should I use Google Ads or SEO for my business?
Ideally both. Google Ads delivers immediate leads but stops when you stop paying. SEO builds compounding organic traffic that does not cost per click. We recommend Google Ads to generate leads while SEO builds in the background — typically cutting Ads spend by 30-50% within 12 months as organic rankings take over high-volume keywords.
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Related Services
- Performance Marketing — Full-funnel paid programmes across Google, Meta, and LinkedIn combining PPC with retargeting and CRO
- SEO Services — Build long-term organic traffic alongside PPC to reduce cost-per-lead over time as rankings grow
- B2B Lead Generation — Combine PPC lead ads with outbound LinkedIn prospecting for maximum pipeline coverage